| | | | | |
The fewer the elements in your ad, the harder we've worked.
This ad has four elements.
The headline.
The subhead.
Product shot.
And web address.
Pretty good but not perfect.
Perfection would be to communicate everything in a single element.
Creatively it's possible, but very difficult. That purity of communication.
It's what we are always working towards, with our clients.