The fewer the elements in your ad, the harder we've worked.
Get them nodding with recognition and you are halfway there.
That's what the front of the postcard is designed to do.
The solution is right there too. Phone number. Brand name. Computers fixed. Fast.
The copy on the back is just designed to underscore the fact that we really do understand their frustrations.
We know what they want. It's not unrealistic. And this brand will deliver for them, without any fuss.