Strategy, design, distillation, crafting
Here are just a few of the logos we have designed for small to medium-sized businesses and not-for-profit organisations.
Some we started with a blank sheet of paper. For others there was a logo that wasn't working for the client.
Often businesses have grown organically, and the 'logo' is just something someone whipped up in a word document at the very start. And it either doesn't communicate effectively or the files necessary to use across the myriad of applications were never created, and everytime a printer asks for a reverse .eps file or the CYMK version of the logo, the office goes into meltdown.
Then there's the case of an established brand with a logo that is very recognisable but looking a bit old fashioned. That calls for evolution, not revolution. The last thing you want to do is a radical change that means your customers no longer recognise and can find you. At the same time, to rebrand an entire organisation - from stationery to signage to marketing material - can be expensive, so making minor adjustments are hardly worth it. It's a fine line, and experience helps.