The fewer the elements in your ad, the harder we've worked.
Local computer tech support was the offer.
We wanted to tap into people's frustration dealing with organisations who couldn't or wouldn't help them.
Big telcos, off-shore call centres, franchise operators more familiar with lawnmowers etc.
A postcard series enabled us to be very localised, and targeted.
Get people nodding with recognistion, and they will be more inclined to read more.