REBRANDING A SCHOOL IS A VERY 21ST CENTURY IDEA
Back in the old days, a school might of had a crest and a motto, but no-one would call that a logo.
And compared to Coca Cola and Kellogs, even the most established schools in Australia would never think of themselves as a brand.
Fast forward a few decades and even people can be brands. From Trump to Kim Kardashian to Tiger Woods. And they all need to be managed.
In the case of Melbourne Girls' Grammar, a school established over 120 years ago, the project involved developing a simplified logo, something that encapsulated the essence of the original crest, supported by a contemporary font, that could be adapted to suit a myriad of uses. From social media to swimming caps.
New advertising, a gender equality fund raising campaign, and a host of collateral material followed. All wrapped up in brand book to ensure the brand stayed on track into the future.