NICA end-to-end rebranding
Unfortunately, we can post the video here due to copyright constraints.
This was a deliberate choice we made at the outset.
The video was designed for a one off event; where Ministers, philanthropic supporters, teachers, and the media were gathered to celebrate NICA's 10th birthday and the launch of the Melbourne Circus Festival.
We wanted to use a song that was at the top of the international charts, and even being a not-for-profit, internet rights would have been prohibitive.
It was a driving track that built to a fantastic crescendo, with editing to match, showcasing 10 extraordinary years of hard work and passion. It worked a treat, with tears shed all round.
Happy to show it to you in person, but we are very respectful of other people's copyright. And we do not have permission to screen it online.