NICA end-to-end rebranding
It's fiddly, it's technical, and it is probably boring to most of us.
But understanding what files to use when is central to consistent, high quality representation of your brand.
CMYK versus PMS versus Greyscale versus Websafe.
TIFFs versus JPGs, EPS versus GIFs.
High res versus 72dpi versus vector.
Then there are the support fonts, and how the branding appears on marketing material of every kind.
A Style Guide acts as an electronic brand bible that ensures the marketing department can assist the whole organisation to present a consistent brand.