NICA end-to-end rebranding
The top image shows the site architecture we developed to answer the strategic requirements of the new NICA site.
• Prospective students looking for detailed course info
• Event audiences
• Graduates & alumni
• Philanthrophic supporters
• Three levels of Government
• Corporate event organisers
• Local families for kids holiday programs
• Locals interested in short courses in circus arts
The bottom image shows the lack of structure to the previous site.
There was no streaming of stakeholders - everyone had to sift through every bit of information to find what they were looking for.