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NICA end-to-end rebranding

Web strategy and navigation

The top image shows the site architecture we developed to answer the strategic requirements of the new NICA site.

Stakeholders included:

• Prospective students looking for detailed course info

• Event audiences

• Graduates & alumni

• Philanthrophic supporters

• Three levels of Government

• Media

• Corporate event organisers

• Local families for kids holiday programs

• Locals interested in short courses in circus arts

The bottom image shows the lack of structure to the previous site.

There was no streaming of stakeholders - everyone had to sift through every bit of information to find what they were looking for.

NICA end-to-end rebranding

The top image shows the site architecture we developed to answer the strategic requirements of the new NICA site.

Stakeholders included:

• Prospective students looking for detailed course info

• Event audiences

• Graduates & alumni

• Philanthrophic supporters

• Three levels of Government

• Media

• Corporate event organisers

• Local families for kids holiday programs

• Locals interested in short courses in circus arts

The bottom image shows the lack of structure to the previous site.

There was no streaming of stakeholders - everyone had to sift through every bit of information to find what they were looking for.