NICA end-to-end rebranding
While the new site had probably 100 times more content on it, the navigation made it extremely easy to find relevant information.
Having developed a detailed understanding of the stakeholders through the strategy process, and having established the primary 'buckets' of content required, the top navigation panel enabled someone in the media, for example, to quickly find latest media releases / reviews / images / video content / archived releases.
At the same time, there were other ways for us to 'push' content we thought was relevant but perhaps a visitor wasn't searching for.
The tailored e-commerce module resulted in a zero to over $1m+ ticket sales and short course payments in year 1. And the tailored online forms and downloads were estimated to have reduced admin load of some functions by up to 70%.
The 'design' part of the process was about reflecting the brand in keeping with our new brand style, and creating a bespoke series of page designs to suit the content we wished to present.