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NICA end-to-end rebranding

Identify website issues

Everyone gets frustrated with their website. And they usually blame the previous web designer. In reality the fault rarely lies in the design.

9 times out of 10, the problem lies in the strategy. Or the lack of it.

Sure your designer may have just taken an off-the-shelf template and got everyone to fiddle around with stock shots and cramming content into pre-existing headings. But it's like blaming the painter if you don't like your newly built kit house.

Unlike other mediums, like magazine advertising, where brands can speak to discrete sections of their target audience about a particular product offer in a very single minded fashion, websites often have to do it all.

Encapsulating an entire organisation in a way that is relevant to all their stakeholders. And that is not an easy communication challenge, nor is it one for a web designer to solve.

Before you even begin the design process, there is a huge task just to work out who is coming to your site - breaking down all those stakeholders into groups, what each group are coming for, how they are going to be channeled to the right content on the site, and if they are not coming, why not?

Design? That comes later.

 

NICA end-to-end rebranding

Everyone gets frustrated with their website. And they usually blame the previous web designer. In reality the fault rarely lies in the design.

9 times out of 10, the problem lies in the strategy. Or the lack of it.

Sure your designer may have just taken an off-the-shelf template and got everyone to fiddle around with stock shots and cramming content into pre-existing headings. But it's like blaming the painter if you don't like your newly built kit house.

Unlike other mediums, like magazine advertising, where brands can speak to discrete sections of their target audience about a particular product offer in a very single minded fashion, websites often have to do it all.

Encapsulating an entire organisation in a way that is relevant to all their stakeholders. And that is not an easy communication challenge, nor is it one for a web designer to solve.

Before you even begin the design process, there is a huge task just to work out who is coming to your site - breaking down all those stakeholders into groups, what each group are coming for, how they are going to be channeled to the right content on the site, and if they are not coming, why not?

Design? That comes later.