NICA end-to-end rebranding
Having identified issues with the current logo, we set about redesigning it.
Without throwing the baby out with the bathwater, we retained all the key elements and worked on the information hierarchy with our choice of fonts style, weights and overall design.
Evolution not revolution.
Once we had an approved new Master Logo, we created a logo kit of all the common variations of the master logo that would be required.
And to ensure that everyone in the organisation would know what file to use when, by started building a Style Guide to act as the brand bible.