NICA end-to-end rebranding
While the website was the client's top priority, our brand audit unearthed other issues.
Including the difficulty for the logo to communicate effectively in all mediums.
What worked on the side of a building struggled to be legible when reduced to the size of a postage stamp.
Which is how any logo needs to perform.
So before any work on the website, we agreed to revisit the logo.