TABOO BREAKING CREATIVE

One of the most difficult products to sell wins one of the most prestigious advertising effectiveness awards with a campaign devised by Hatherley. Sarah developed the Brand Strategy plus has Writer / Director credits for the brand film. WInner of the coveted AFA Effectiveness Award. It enjoyed a highly emotive response from consumers who contacted the company to thank them for de-stigmatising bladder weakness. Record sales followed.

THE AD GRUEN DESCRIBED AS "GENIUS"

As writer of the taboo busting, multi award winning Murder commercial for Libra, Sarah faced an obstacle course of challenges just to get it made. The television stations took one look at the script and said they wouldn't run it. Blood in a pad ad, can't be done. But we did it. A world first. We fought for approval of a big budget production for an idea that everyone said would never make it to air. Writer: Sarah Hatherley Art Director: Sarah Barclay Director: David Deneen. It proved to be one of the most commercially successful TVCs for a brand that went from 15-33% market share during Sarah's time as Creative Director.

DON'T REMEMBER THE AD?

Still got your attention, didn't it? It was for Rev Milk. And it was a very funny commercial to shoot. Lot's of serendipity involved. Writer / Director credits for this one.

THE CUT OF THE JEANS CHANGES

But the idea still resonates. Writer / Director credits. One of many commercials for Just Jeans Sarah directed. A great client who invested heavily and successfully in television advertising.

AN ADVERTISING MINI SERIES

Still working in advertising, but using every opportunity to push beyond the confines of a 30 second television commercial to explore storytelling on film. Writer: Sarah Hatherley Director: Ray Lawrence. Choosing to work with other directors for certain projects was an asset to Sarah's development as a Director. Ray even got Sarah to direct one of the ads in this Dulux series.

IT'S EITHER A FEAST OR A FAMINE

A feast of big budget productions to direct. The famine? Not many products you got to work on were going to change the world. Writer / Director credits.

GIVING STUFF AWAY, HELPS IF ADS ARE FREE

The conundrum. Create an app to help young people express themselves better. Make it free so that it is as accessible as possible. And then spend big marketing bucks letting them know it exists? It helps if you can make your own ads.